Welcome to the Hive, Flai.
Ari, we just finished a run with Lumion, vertical SaaS for trade schools with a first marketing hire and no outbound. Flai is shaped the same way. It would have been wrong not to get this in front of you. So: a jar of honey, and the plan.
Underneath the jar: every US franchised dealership mapped, the 4,200 that look like Freeman Lexus and Glendale Infiniti, and three campaigns we'd run for Flai in the next 30 days.
Three things came with the jar.
The honey
Raw, from a US apiary. Something you'll open instead of file.
This page
Your market sized, the customers you already win and the accounts that look like them, and three campaigns: TAM, lookalike, intent. Built for Flai.
The call
Twenty minutes with Troy and Nick. We bring the account list we'd start with. You tell us where to start.
Lumion: zero pipeline to 50+ meetings in 31 days.
Vertical SaaS for trade and technical schools. First marketing hire, no outbound, a niche of 10,000 to 30,000 schools. We mapped five sub-verticals, timed the CDL play to a Pell Grant policy window, and routed replies straight to their SDRs. Same shape as Lumion: a public directory of buyers, a signal-driven purchase moment, and a small team that needs booked meetings now.
In the span of a month, we've had well over 100 positive responses. We've scheduled 45 to 55-plus meetings with an 80% hold rate.Andrew Jones, Head of Marketing, Lumion
What could be sweeter than 2,500 to 3,300 more of your best customers?
You already have the dream ones: the car dealerships that grow, retain, and refer others without being asked. We take those, run them through our lookalike tool, and find another 2,500 to 3,300 that look exactly like them. Then we run hyper-personalized, highly targeted outreach to every one.
Same size, same setup, same reasons to buy as the accounts on the right. Modeled, not guessed.
- Freeman LexusHandled 1,100 calls, booked 376 appointments, $100K profit impact
- San Leandro Chrysler Dodge Jeep RamDoubled monthly appointments (205 to 448), $83K profit impact
- Freeman Toyota358 appointments booked, $93,870 profit impact from 1,053 calls
- Glendale Infiniti1,800+ calls/month, 160+ appointments, zero missed calls
- Videon Chrysler Dodge Jeep RamNewtown Square, Pennsylvania
- Gurnee Chrysler Jeep Dodge RAMGurnee, Illinois
- Prestige Chrysler Dodge Jeep RamLas Vegas, Nevada
- Lou Fusz Chrysler Jeep Dodge RAMO'Fallon, Missouri
- Bernard's Chrysler Dodge Jeep RAMNew Richmond, Wisconsin
Every cell is a car dealership.
Every US franchised new-car dealer sits in the NADA Data census and dealer directories like CarDealership.com, with rooftop, franchise, and service department detail attached. We build the list from that, enrich the GM and service director, and time the sends to fixed-ops and recall cycles.
You're the first supplier that comes to mind.
We'll actively monitor all 16,972 US franchised dealerships and reach out the moment the right signal shows up, so Flai is the first name a GM thinks of when missed calls or open recalls come up.
- BDC or receptionist job postingDealer job boards and Indeed. An open front-desk role means missed calls today.
- NHTSA recall issued on their franchiseNHTSA recall database. Every open recall is a service appointment waiting to be booked.
- New GM or service director hireDealer press releases and LinkedIn. New leaders reset the customer communication stack.
- Dealer group acquires a rooftopNADA and Automotive News M&A reports. Newly combined groups standardize on one vendor.
- Negative review volume on response timeGoogle and DealerRater reviews mentioning missed calls or slow callbacks.
- Conference and vendor show attendanceNADA Show, Digital Dealer exhibitor and attendee lists. Anyone there is shopping.
TAM, lookalike, intent. Every angle, from day one.
This isn't one list and one email. We deploy three strategies at once, each with its own angle: the whole market gets the offer, the accounts that mirror your best customers get the proof, and anyone showing a buying signal gets a note the week it happens. Then we double down on whichever one the market answers.
Own the whole market
Mirror your best customers
Catch them in-market
What happens after you say yes.
- DAY 0Twenty minutes with Troy and Nick. We confirm the buyer, pick the three campaigns, and lock the offer.
- DAYS 1 TO 10Dedicated domains warm. Lists built from NADA Data, CarDealership.com directory, and NHTSA recall database. Copy written per campaign and approved by you.
- DAY 11All three campaigns sending. Replies land on your calendar with full prospect context.
- DAY 30First readout. Expand what's working, cut what isn't, add the intent triggers.
The honey was the easy part.
Ari, we'll walk the three strategies above, show you the accounts we'd start with, and tell you what it would take. No deck.